What is SINGLES DAY and how does Chinese People celebrate it on 11.11 ?!

Yesterday here in China we had the Singles’ Day or Guanggun Jie which is a day for people who are single and is celebrated on November 11 (11/11). The date is chosen for the connection between singles and the number ‘1’. This holiday became popular among young Chinese people. In recognition of the day, young singles organize parties and Karaoke to meet new friends or try their fortunes. It also has become the largest online shopping day in the world.

Alibaba pulled in a record-breaking $9.3 billion in sales on Singles’ Day, the sales number blows past Alibaba’s previous record of nearly $5.8 billion during the 24-hour period on Nov. 11 last year. The company said it has already shipped more than 278 million orders, up from the 150 million packages it shipped last year. This shopping marathon is held every year on Nov. 11 (11/11) to celebrate Singles’ Day, which is an anti-Valentine’s Day holiday for bachelors and bachelorettes to celebrate the single life.

alibaba sigles day
Employees sort packages at a hub of Shentong (STO) Express delivery company in Jiujiang, Jiangxi province, November 11, 2014. source:

singles day
10 single women sprint down Chongqing street in wedding gowns, swear they’re not desperate for love!!!! source: